Most small businesses need fewer pages
Ten-page sitemaps usually mean a lot of pages with nothing on them.
Journal
Journal
Occasional writing from the studio. Nothing on a schedule.
Which platform the site is built on
WordPress or Shopify when you will edit it yourself. Laravel when the site has to do more than that.
Search is mostly the writing
The title, the first paragraph, and a page that isn’t slow.
Don’t build the whole idea in one go
Put out what people will use. Write the rest down and leave it.