Search is mostly the writing

Most of what gets called SEO is decided while the page is being written. The title. The first paragraph. Whether the URL is about one thing. If those are vague, a plugin won’t rescue them later.

We also care about weight. Fonts are hosted with the site. Pictures are the size they need to be. A slow page is harder to find and worse to use, and you can feel that without a score out of a hundred.

We won’t tell you you’ll rank for a phrase. We’ll make the page say what you actually offer, and make sure a search engine can read it.